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City beautification through corporate social responsibility landscape branding in enhancing urban landscape identity in Kisumu City, Kenya

City identity and branding have traditionally been shaped by iconic architecture, including monumental buildings and landmarks. However, recent studies have begun to explore city branding through corporate social responsibility (CSR) initiatives, particularly from a landscape perspective. There is l...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser: Edwin Koyoo
Format: Artigo
Sprache:Inglês
Veröffentlicht: University of the Free State 2024-12-01
Schriftenreihe:Acta Structilia
Schlagworte:
ity beautification
corporate social responsibility
corporate brand advertising
landscape branding
landscaping
public open spaces
sustainability
urban landscape identity
Online-Zugang:https://journals.ufs.ac.za/index.php/as/article/view/8398
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