Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...

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Detalhes bibliográficos
Publicado no:Frontiers Research Topics
Main Authors: Jaana Simola, Jarmo Kuisma, Jukka Hyona
Formato: Livro
Idioma:Inglês
Publicado em: Frontiers Media SA 2015
Assuntos:
QP1-981
Q1-390
thema EDItEUR::M Medicine and Nursing::MF Pre-clinical medicine: basic sciences::MFG Physiology
Eye Movements
Memory
Attention
advertising
Internet
media
ad format
animation
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/55985
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