A New Era of Consumer Behavior

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior -...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Business, Management and Economics
Erakunde egilea: Ayman, Umut
Formatua: Livro
Hizkuntza:Inglês
Argitaratua: IntechOpen 2023
Gaiak:
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing
covid-19
digital transformation
absorption
digitalization
digitization
e-commerce
Sarrera elektronikoa:https://directory.doabooks.org/handle/20.500.12854/113293
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