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Pricing of Consumer Innovations
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
Logos Verlag Berlin
2022
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| Assuntos: | |
| Acesso em linha: | https://directory.doabooks.org/handle/20.500.12854/92278 |
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