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Boundary-spanning marketing organization a theory and insights from 31 organization theories /
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, net...
Gorde:
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| Formatua: | Livro |
| Hizkuntza: | Inglês |
| Argitaratua: |
Springer,
c201
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| Saila: | SpringerBriefs in business |
| Gaiak: | |
| Sarrera elektronikoa: | https://minerva.ufrj.br/F/?func=direct&doc_number=000899160&local_base=UFR01 |
| Etiketak: |
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