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Quantitative marketing and marketing management marketing models and methods in theory and practice /
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni...
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| Hoofdauteurs: | , , |
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| Formaat: | Livro |
| Taal: | Inglês |
| Gepubliceerd in: |
Gabler Verlag
c201
Springer, |
| Onderwerpen: | |
| Online toegang: | https://minerva.ufrj.br/F/?func=direct&doc_number=000913292&local_base=UFR01 |
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