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Family perspective on consumer-brand relationship in luxury consumption /
[EN] This research inaugurates a collective approach to consumer-brand relationship studies, using a female intergenerational family bundle as unit of analysis (mother-daughter-brand) while traditional research focus on individual relationships (consumer-brand). The purpose of this study is to under...
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| Main Authors: | , , |
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
UFRJ,
2017
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| Assuntos: | |
| Acesso em linha: | https://minerva.ufrj.br/F/?func=direct&doc_number=000853088&local_base=UFR01 |
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