Construction of a place brand
The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing touris...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Association pour la diffusion de la recherche alpine
2014
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| Assuntos: | |
| Acesso em linha: | https://doi.org/10.4000/rga.2321 https://hdl.handle.net/20.500.13089/k4fl https://journals.openedition.org/rga/2321 |
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