Doing Business at the Base of the Pyramid: The Reality of Emerging Markets
The role of business has traditionally been ignored in the global debates around economic development and poverty alleviation. The recent global success of the mobile telephony industry, and the rapid growth in emerging markets over the last two decades has, however, forced a rethink. Instead of to...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institut Veolia
2012
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| Acesso em linha: | https://hdl.handle.net/20.500.13089/ga2d https://journals.openedition.org/factsreports/1582 |
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