Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands
The emergence of the baby boomers, as a new group of people aged 55 to 75, with unique interests, media exposure and shopping habits, set a before and after in the language that brands must speak. The main objective of social media is to build engagement, and in the digital environment, it means eng...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Centro de estudos de comunicação e sociedade
2022
|
| Assuntos: | |
| Acesso em linha: | https://hdl.handle.net/20.500.13089/eyql https://journals.openedition.org/cs/6400 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|