Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands
The emergence of the baby boomers, as a new group of people aged 55 to 75, with unique interests, media exposure and shopping habits, set a before and after in the language that brands must speak. The main objective of social media is to build engagement, and in the digital environment, it means eng...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Centro de estudos de comunicação e sociedade
2022
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| Gaiak: | |
| Sarrera elektronikoa: | https://hdl.handle.net/20.500.13089/eyql https://journals.openedition.org/cs/6400 |
| Etiketak: |
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