The importance of personal branding as an element of public relations: an international experience
The present research examines the degree of knowledge that students of communication have on the subject of personal branding and on the importance of its management in the context of public relations. The personal brand concerns the perception that a person creates in the minds of others and is dir...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Centro de estudos de comunicação e sociedade
2020
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| Assuntos: | |
| Acesso em linha: | https://hdl.handle.net/20.500.13089/eyns https://journals.openedition.org/cs/3002 |
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