The importance of personal branding as an element of public relations: an international experience

The present research examines the degree of knowledge that students of communication have on the subject of personal branding and on the importance of its management in the context of public relations. The personal brand concerns the perception that a person creates in the minds of others and is dir...

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Autors principals:	Molares-Cardoso, Julinda, Aguileta, Carmen López de, Legerén Lago, Beatriz
Format:	Artigo
Idioma:	Inglês
Publicat:	Centro de estudos de comunicação e sociedade 2020
Matèries:	communication personal branding professional skills knowledge public relations comunicação competências profissionais conhecimento relações públicas
Accés en línia:	https://hdl.handle.net/20.500.13089/eyns https://journals.openedition.org/cs/3002
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