Managing alliance brand image
Whilst businesses are looking for opportunities to grow in international markets, the needs for forming strategic alliances have been in rise (Lu and Beamish, 2006; Hill and Hult, 2018). This sort of market entry approach not only secures their market positions in other international markets, but it...
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| Materialtyp: | Chapter |
| Språk: | Inglês |
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Presses universitaires de Provence
2020
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| Länkar: | https://doi.org/10.4000/books.pup.32953 https://hdl.handle.net/20.500.13089/64vt https://books.openedition.org/pup/32953 |
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