Bibliographie

Aaker (D.A.). - Managing brand equity: capitalizing on the value of a brand name. New York: The Free Press, 1991.Aaker (D.A.). - Building strong brands. New York: The Free Press, 1995.Aaker (D.A.). - Strategie market management. Hoboken, NJ: John Willey & Sons, 6th édition, 2001.Abimbola (T.), Saund...

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書目詳細資料

Principais autores:	Ferrand, Alain, Torrigiani, Luiggino, Camps i Povill, Andreu
格式:	參考書目
語言:	Francês
出版:	INSEP-Éditions 1997
在線閱讀:	https://doi.org/10.4000/books.insep.936 https://hdl.handle.net/20.500.13089/3mwp https://books.openedition.org/insep/936
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!