Bibliographie
Aaker (D.A.). - Managing brand equity: capitalizing on the value of a brand name. New York: The Free Press, 1991.Aaker (D.A.). - Building strong brands. New York: The Free Press, 1995.Aaker (D.A.). - Strategie market management. Hoboken, NJ: John Willey & Sons, 6th édition, 2001.Abimbola (T.), Saund...
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| Principais autores: | , , |
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| Format: | Bibliografi |
| Sprog: | Francês |
| Udgivet: |
INSEP-Éditions
1997
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| Online adgang: | https://doi.org/10.4000/books.insep.936 https://hdl.handle.net/20.500.13089/3mwp https://books.openedition.org/insep/936 |
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