Is Place Branding Exclusively Urban? Asymmetries in Brazilian Research
This study examines Brazilian scholarly production on place branding across territorial scales — urban, rural, and regional. It is grounded in a theoretical perspective that frames place branding as a multi-sectoral public policy, closely connected to governance, urban planning, and stakeholder mana...
Tallennettuna:
| Päätekijä: | |
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| Muut tekijät: | |
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Centro de estudos de comunicação e sociedade
2026
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| Aiheet: | |
| Linkit: | https://hdl.handle.net/20.500.13089/16n8y https://journals.openedition.org/cs/17137 |
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