Is Place Branding Exclusively Urban? Asymmetries in Brazilian Research
This study examines Brazilian scholarly production on place branding across territorial scales — urban, rural, and regional. It is grounded in a theoretical perspective that frames place branding as a multi-sectoral public policy, closely connected to governance, urban planning, and stakeholder mana...
Furkejuvvon:
| Váldodahkki: | |
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| Eará dahkkit: | |
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Centro de estudos de comunicação e sociedade
2026
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| Fáttát: | |
| Liŋkkat: | https://hdl.handle.net/20.500.13089/16n8y https://journals.openedition.org/cs/17137 |
| Fáddágilkorat: |
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