Nearshoring to Mexico to keep an American identity? Why Fender relocated a part of its guitar production to Baja California
Along with Gibson Inc., the Fender Musical Instruments Corporation embodies the spirit of rock ‘n’ roll as well as American know-how in electric guitar production. In the 1980s however, the Californian guitar maker moved part of its production outside the USA and began investing in East Asia, notabl...
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Center for Research on the English-Speaking World (CREW)
2026
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| Онлайн доступ: | https://doi.org/10.4000/16lvb https://hdl.handle.net/20.500.13089/16lvb https://journals.openedition.org/inmedia/3739 |
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