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Nearshoring to Mexico to keep an American identity? Why Fender relocated a part of its guitar production to Baja California

Along with Gibson Inc., the Fender Musical Instruments Corporation embodies the spirit of rock ‘n’ roll as well as American know-how in electric guitar production. In the 1980s however, the Californian guitar maker moved part of its production outside the USA and began investing in East Asia, notabl...

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Bibliografiska uppgifter
Huvudupphov: Tabuteau, Eric
Materialtyp: Artigo
Språk:Inglês
Utgiven: Center for Research on the English-Speaking World (CREW) 2026
Ämnen:
Länkar:https://doi.org/10.4000/16lvb
https://hdl.handle.net/20.500.13089/16lvb
https://journals.openedition.org/inmedia/3739
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