How to Imitate a Foreign Accent: The Russian Accent in Advertisements for Comparethemarket.com
Minority representation has recently been increasing in advertising due to its proven effectiveness in stimulating customers’ purchase intention. Minority endorsers and actors, their visual and auditory portrayal may enhance the promoted brand and product authenticity in customers’ perception. Adver...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SERCIA (Société d’études et de recherches sur le cinéma anglophone)
2025
|
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.4000/15rxj https://hdl.handle.net/20.500.13089/15rxj https://journals.openedition.org/filmj/2133 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|