How to Imitate a Foreign Accent: The Russian Accent in Advertisements for Comparethemarket.com

Minority representation has recently been increasing in advertising due to its proven effectiveness in stimulating customers’ purchase intention. Minority endorsers and actors, their visual and auditory portrayal may enhance the promoted brand and product authenticity in customers’ perception. Adver...

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Bibliografische gegevens

Hoofdauteur:	Efremova, Ksenia V.
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	SERCIA (Société d’études et de recherches sur le cinéma anglophone) 2025
Onderwerpen:	foreign accent imitation plosive-to-plosive release release masking audible release
Online toegang:	https://doi.org/10.4000/15rxj https://hdl.handle.net/20.500.13089/15rxj https://journals.openedition.org/filmj/2133
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