The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran C...

Por Azim Zarei, زهره ناصری اشترانی
Publicado em 2019-01-01

How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms)

Por shaiva Yazdanfar, Bahman Hajipour
Publicado em 2014-08-01

Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Por Mehran Rezvani, Seiran Seiran Mehrnia
Publicado em 2014-08-01

An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County)

Por Elahe Dalir, Maryam Ghasemi
Publicado em 2020-01-01

The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools)

Por noshin benar, hossien brakhas, farzane karimkhan, mhammad MORADI
Publicado em 2018-08-01

The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City

Por Hossein Rahmanseresht, Roya shakeri, Soran Mowlaie
Publicado em 2020-01-01

Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport(

Por Salah Ahmadi, Mohsen Nazari, Masoud Afifi
Publicado em 2019-01-01

The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response

Por Morteza Soltanee, Asadolla Kordnaeij, Hamid Ayoubi Yazdi
Publicado em 2020-01-01

Branding to create consumer value in the Iranian banking system

Por Hassan Abbaszadeh, Akbar Alamtabriz, Mansoor Irandoost, Adel Salavati
Publicado em 2019-08-01

Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores)

Por Fatemeh Torabi, Azam Rahiminik, Hasan Esmaeilpour, Ahmad Vedadi
Publicado em 2019-08-01

Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques

Por Hamed Arab Ahmadi, Seyed Abdullah Heydarieh, Younos Vakil Alroaia
Publicado em 2020-01-01

The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website)

Por Mehran Rezvani, Fatemeh Mirtaheri, Sayyedeh, Marzieh Rezaee
Publicado em 2019-08-01

A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM)

Por Arman Ahmadizad, Manizheh Haghighinasab, Mahin Rahimpour
Publicado em 2014-08-01