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The impact of project introduction heuristics on research and development performance
Assuming a fixed total R&D budget, the product pipeline management (PPM) problem has two parts: (1) Which and how many projects should be initiated? (2) Which projects should continue to be invested in or terminated? We use a dynamic model calibrated to a pharmaceutical company to study PPM, foc...
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Publicado no: | RAI - Revista de Administração e Inovação |
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Main Authors: | , |
Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
Universidade de São Paulo
2017
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Assuntos: | |
Acesso em linha: | https://www.redalyc.org/articulo.oa?id=97351028007 |
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