FUNCTIONAL BARRIERS TO THE ADOPTION OF ELECTRONIC BANKING: THE MODERATING EFFECT OF GENDER
The adoption of electronic banking in Spain is lower compared to other coun - tries. This study analyzes the barriers that prevent its adoption, with the con- ceptual framework of the theory of resistance to innovation. In addition, it analyzes the moderating effect of gender on these barriers. Usi...
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| Vydáno v: | Revista de Economía Aplicada |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad de Zaragoza
2017
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=96954075004 |
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