Customer Behavior in Electronic Commerce: A Bayesian Approach
Online shopping has increasingly replaced traditional retail shopping, as a large number of consumers have adopted it on a global scale. However, while it is well established in developed countries, e - commerce is still at an early stage in emerging markets, hence there is a need to unv...
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| Veröffentlicht in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Hauptverfasser: | , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad de Talca
2017
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=96551050002 |
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