The Impact of Opinion Leadership on Purchases through Social Networking Websites
Social media is used as a platform to not only make connections and share user - generated content but also to advertise products. We study the role of opinion leadership on the social media networking website of Facebook for product advertisements through news feeds and wall postings. We f...
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| Pubblicato in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Talca
2015
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=96542667003 |
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