Web 2.0, Social Networks and E-commerce as Marketing Tools
The spectacular development of the Web 2.0, particularly through online social networks, has awakened much intere st in different areas . Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take ad...
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| Udgivet i: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad de Talca
2014
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=96529414005 |
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