Customer Behavior Analysis Using Rough Set Approach
The customer relationship management (CRM) is a busi ness methodology used to build long term profitable customers by analyzing customer needs and behaviors. The customer behavior is analyzed by choosing impor- tant attributes in the customer database. The customer s are then segmented into groups a...
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| Publicado en: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad de Talca
2013
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=96528592003 |
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