Customers' International Online Trust - Insights from Focus Group Interviews
While scholars have made an extensive research contribution on the field of customers´ online trust towards domestic retailers, customers' international online trust has not yet attracted researchers' attention. Following the extensive expansion of customers' online purchasing the purpose of this pa...
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| Publicat a: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad de Talca
2012
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=96524282007 |
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