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Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups

Increasingly, academic researchers and practitioners have been using online 3D virtual worlds such as Second Life (SL) to conduct focus groups. When doing so, researchers and practitioners have copied and pasted as is, in this new environment, the qualitative methodologies commonly used in real-worl...

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Detalhes bibliográficos
Publicado no:Journal of Theoretical and Applied Electronic Commerce Research
Main Authors: Chris Houliez, Edward Gamble
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad de Talca 2012
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=96524282005
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