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Extensive Experimental Validation of a Personalized Approach for Coping with Unfair Ratings in Reputation Systems

The unfair rating problem exists when a buying agent models the trustworthiness of selling agents by also relying on ratings of the sellers from other buyers in electronic marketplaces, that is in a reputation system. In this article, we first analyze the capabilities of existing approaches for copi...

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Publicado no:Journal of Theoretical and Applied Electronic Commerce Research
Autor principal: Jie Zhang
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad de Talca 2011
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=96520915005
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