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A conceptual framework and propositions for the acceptance of mobile services

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance ofthese services is of paramount importance. Consequently, a deeper insight into theory-based research isrequired to better understand the underlying motivations that lead users to adopting mobile...

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Publié dans:Journal of Theoretical and Applied Electronic Commerce Research
Auteurs principaux: Sally Rao, Indrit Troshani
Format: Artigo
Langue:Inglês
Publié: Universidad de Talca 2007
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Accès en ligne:https://www.redalyc.org/articulo.oa?id=96520206
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