Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users
Despite dramatic differences between non-store shoppers were discovered, very limited research has beenconducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommercedecision among Spanish mobile users. Our objective is two-fold: (1) to determine the i...
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| Udgivet i: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad de Talca
2007
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| Online adgang: | https://www.redalyc.org/articulo.oa?id=96520205 |
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