An Exploratory Study of Length and Frequency of Internet Banking Usage
The advent of Internet has provided banks an opportunity to reduce costs, increase customer base, and mass customize by delivering their products and services through this medium. A flurry of studies on Internet banking (IB) has since emerged. The majority of these studies, however, have been direct...
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| Publicado no: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Talca
2007
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| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=96520107 |
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