What factors influence online brand trust: evidence from online tickets buyers in Malaysia
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses i...
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| Published in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidad de Talca
2010
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=96516198008 |
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