Australian Franchisor websites: Moving towards network behaviour
Australia is one of the leading nations using the internet in both business-to-consumer (B2C) and business-tobusiness(B2B) settings (ABS 2004). However, little academic attention has been paid to the adoption of internetbasedtechnology in the Australian franchising sector. Thus this paper addresses...
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| Publicado no: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Talca
2006
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=96510106 |
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