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Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks
Purpose: The purpose of this paper is to show the dynamics of relationship marketing in e-banking by examining the association between relationship quality and online customer loyalty at different stages of the relationship lifecycle. Design/methodology/approach: A sample of 651 customers of Irania...
保存先:
| 出版年: | Revista Brasileira de Gestão de Negócios - RBGN |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Fundação Escola de Comércio Álvares Penteado
2020
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=94768352008 |
| タグ: |
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