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Christmas, consumption and materialism: discourse analysis of children’s Christmas letters
Purpose – This article reports the results of an empirical research that sought to understand the many meanings referring to Christmas that appear in letters written by children and sent to Santa Claus. It is based on the idea that, by means of a playful activity such as writing Christmas letters, c...
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| izdano v: | Revista Brasileira de Gestão de Negócios - RBGN |
|---|---|
| Main Authors: | , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Fundação Escola de Comércio Álvares Penteado
2017
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=94756009008 |
| Oznake: |
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