Behavioral Finance in Brazil: applying the prospect theory to potential investors

The premise of unbounded rationality defended by the Efficient Market Hypothesis is challenged by the theoretical framework that involves Behavioral Finance, whose basis, Kahneman and Tversky’s Prospect Theory (1979), questions the Expected Utility Theory, an important element of Neoclassical Econom...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Pubblicato in:Revista Brasileira de Gestão de Negócios - RBGN
Autori principali: Claudia Emiko Yoshinaga, Thiago Borges Ramalho
Natura: Artigo
Lingua:Inglês
Pubblicazione: Fundação Escola de Comércio Álvares Penteado 2014
Soggetti:
Administración y Contabilidad
Decision
Heuristics
making process
Prospect theory
Cognitive biases
Accesso online:https://www.redalyc.org/articulo.oa?id=94732825005
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !

Documenti analoghi