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Validation of the Need for Social Interaction Scale between Customer and Service Provider

With the consolidation of the services sector in the global economy, we need to study further the relationship between customer and service provider. This paper analyzed the validity and reliability of the need for social interaction between customer and service provider. This scale has been made by...

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Vydáno v:Revista Brasileira de Gestão de Negócios - RBGN
Hlavní autoři: Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla
Médium: Artigo
Jazyk:Inglês
Vydáno: Fundação Escola de Comércio Álvares Penteado 2014
Témata:
On-line přístup:https://www.redalyc.org/articulo.oa?id=94732825003
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