Gender Difference in the Perception of Guilt in Consumer Boycott
In Brazil, studies on consumer boycott still feature some gaps, including theoretical ones. Our article aims to present the significant difference between male and female perception of guilt in the specific case of a multinational company which sells products in Brazil. To achieve that goal, the boy...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Κύριοι συγγραφείς: | , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Fundação Escola de Comércio Álvares Penteado
2013
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=94729777002 |
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