The Strategic Management and the Illegality: a case study on the fighting against piracy in Brazil
Multinational companies that suffer from the impact of piracy must recognize the important social and political differences between the local market and the international market to formulate their integrated market and nonmarket strategies. Little is known about the extent to which piracy affects th...
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| Publicado en: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Fundação Escola de Comércio Álvares Penteado
2013
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=94727919002 |
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