The Strategic Management and the Illegality: a case study on the fighting against piracy in Brazil

Multinational companies that suffer from the impact of piracy must recognize the important social and political differences between the local market and the international market to formulate their integrated market and nonmarket strategies. Little is known about the extent to which piracy affects th...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Revista Brasileira de Gestão de Negócios - RBGN
Prif Awduron: Solange Mata Machado, Rodrigo Bandeira de Mello
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Fundação Escola de Comércio Álvares Penteado 2013
Pynciau:
Administración y Contabilidad
Piracy
Collective action
Nonmarket strategy
Integrated strategy
Geocentric structure
Mynediad Ar-lein:https://www.redalyc.org/articulo.oa?id=94727919002
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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