Social media and consumer buying decisions in tourism: The case of Turkey
Social media play an important role in the consumer’s decision‑making process in tourism as they do in many other business areas. Tourism and hospitality marketers may reach more potential consumers in a shorter time and at a lower cost through the active use of social media. This study examines the...
Guardat en:
| Publicat a: | PASOS. Revista de Turismo y Patrimonio Cultural |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad de La Laguna
2018
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=88166043012 https://www.redalyc.org/journal/881/88166043012/ https://www.redalyc.org/journal/881/88166043012/html/ https://www.redalyc.org/journal/881/88166043012/88166043012.epub https://www.redalyc.org/journal/881/88166043012/movil |
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