Forecasting tourism arrivals with an online search engine data: A study of the Balearic Islands
This study explores issues related to the forecasting in revenue management in the prediction of tourism arrivals for the Balearic Islands. Specifically, the study uses queries from a web search data (Google Trends) in order to demonstrate the forecasting power of such measures compared to traditi...
Gardado en:
| Publicado en: | PASOS. Revista de Turismo y Patrimonio Cultural |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad de La Laguna
2017
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=88153351013 |
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