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A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands

The aspiration to know and to correspond to consumer expectations, supposes a continuous challengethat companies must confront and has become a central issue in an extant literature. There is ample agreement aboutthe importance of consumer orientation for the competitiveness of companies. Businesses...

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Dettagli Bibliografici
Pubblicato in:PASOS. Revista de Turismo y Patrimonio Cultural
Autori principali: Eduardo Parra López, Mercedes Melchior Navarro, Ángel Ramos Domínguez
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universidad de La Laguna 2004
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Accesso online:https://www.redalyc.org/articulo.oa?id=88120202
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