A competitive study of two tourism destinations through the application of conjoint analysis techniques: the case of the Canary Islands
The aspiration to know and to correspond to consumer expectations, supposes a continuous challengethat companies must confront and has become a central issue in an extant literature. There is ample agreement aboutthe importance of consumer orientation for the competitiveness of companies. Businesses...
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| Pubblicato in: | PASOS. Revista de Turismo y Patrimonio Cultural |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de La Laguna
2004
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=88120202 |
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