Post Hoc Tourist Segmentation with Conjoint and Cluster Analysis
In the present work, the authors want to illustrate the advantages of the combined use of the Conjoint Analysis and the Cluster Analysis in market segmentation. The benefits are easily understandable since the Conjoint Analysis allows researchers to know the structure of the consumer's preferences a...
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| Pubblicato in: | PASOS. Revista de Turismo y Patrimonio Cultural |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de La Laguna
2009
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=88111636012 |
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