Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructiona...
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| Veröffentlicht in: | Journal of Technology Management & Innovation |
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| Hauptverfasser: | , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad Alberto Hurtado
2020
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84782509005 |
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