Integrating Technology, Management and Marketing Innovation through Open Innovation Models
This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows...
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| Vydáno v: | Journal of Technology Management & Innovation |
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| Hlavní autoři: | , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad Alberto Hurtado
2015
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=84743351009 |
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