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Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation
The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two...
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| 發表在: | Journal of Technology Management & Innovation |
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| Main Authors: | , , |
| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universidad Alberto Hurtado
2011
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| 主題: | |
| 在線閱讀: | https://www.redalyc.org/articulo.oa?id=84720911004 |
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