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Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation

The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two...

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Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Journal of Technology Management & Innovation
Egile Nagusiak: Michael Lewrick, Maktoba Omar, Robert L. Williams, Jr
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Universidad Alberto Hurtado 2011
Gaiak:
Sarrera elektronikoa:https://www.redalyc.org/articulo.oa?id=84720911004
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