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Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation

The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two...

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書目詳細資料
發表在:Journal of Technology Management & Innovation
Main Authors: Michael Lewrick, Maktoba Omar, Robert L. Williams, Jr
格式: Artigo
語言:Inglês
出版: Universidad Alberto Hurtado 2011
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在線閱讀:https://www.redalyc.org/articulo.oa?id=84720911004
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